The best pieces of journalism will be overlooked for more attention grabbing headlines and articles. This will likely lead to an increase of journalists working with third parties to promote the article, either in good faith or not. The most heavily trafficked articles are not necessarily the best journalistic articles. The goal of having quality journalism and having more page views should not be seen as mutually exclusive, but yet they are. The quality of journalism is likely to decline because of it.
Despite claims that people are tired of ideological preferential treatment in their media, more and more people use the internet as an echo chamber for their beliefs. It has become all too common for people to complain about not being able to find media they trust, when they really mean, it is hard to find a media source that agrees with their already held beliefs.